What is an e-commerce business?

Ecommerce business is a business model where buyers and sellers exchange goods and services with consumers over the internet. Two popular business models are: Business-to-Business (B2B) describes the sales of goods and services for use by businesses, for example, in manufacturing and Business-to-Consumer (B2C) describes the sales of goods and services for use by consumers, as in online shopping.

Where and how does ecommerce take place?

Online shopping evolves and shifts daily. People shop from their computers, phones, tablets, and other devices. They patronize websites, visit social media pages, and participate in thriving virtual channels. Here’s an overview of three distinct methods of conducting e-commerce today:

1. M-commerce

Online transactions that take place on mobile devices are known as mobile commerce or “m-commerce.” With portable devices in the hands of consumers worldwide, it’s no wonder m-commerce is expected to overtake non-mobile commerce in 2021.
Many people now do their product research and online purchasing through their phones. This trend shows no signs of slowing, so it’s essential to optimize your online store for mobile.

2. Enterprise ecommerce

Enterprise ecommerce is the buying and selling of products to large companies or organizations. If a large business sells many different types of products or has multiple brand lines and transitions into selling online, then it is participating in enterprise ecommerce.

3. Social media ecommerce

Social media can help you market and promote ecommerce stores to a broad audience. Just as social media enables you to connect with friends and family, it also has the potential to attract customers to your business.